Blog

Notes on white-label web development, AI search optimization, and building for real estate agencies.

June 21, 2026

IDX Integration for Real Estate Websites: A Technical Guide for Marketing Agencies

A practical guide to IDX integration for marketing agencies building real estate websites. The four major providers compared, technical setup walkthrough, MLS compliance basics, common pitfalls, and when agencies should DIY versus partner with specialists.

June 20, 2026

White-Label Web Development for Real Estate Marketing Agencies: How the Partnership Model Works

A practical guide to white-label web development partnerships for marketing agencies serving real estate clients. How the model works, what it costs, what to expect, and how to know if it's the right fit for your agency.

June 19, 2026

GSO for Real Estate: How Realtors Get Cited in ChatGPT, Perplexity, and Google AI Overviews

A practical guide to Generative Engine Optimization (GSO) for real estate agents and the marketing agencies that serve them. How AI search works, what gets cited, and the specific changes that make your site visible in ChatGPT, Perplexity, Claude, and Google AI Overviews.